The history of promotional products can be traced back to ancient civilizations, where traders and merchants used items such as coins, pottery, and textiles to promote their brands and products. The modern promotional products industry, however, emerged in the late 19th century with the invention of the penny pinchers, small items such as calendars, pens, and notepads that were given away as advertising premiums. Today, promotional products are a multi-billion dollar industry, with a wide range of items available for businesses to use as marketing tools. The future of promotional products is likely to involve more personalization, sustainability, and technology integration.
The Museum of Promotional Articles (MoPA) celebrates the history, creativity, and future of the promotional products and merchandise industry. Their exhibition takes visitors on a journey through the past, present, and future of the industry, showcasing historical, contemporary, and future icons. Join them for The Grand Opening on January 9, 2024, and be a part of the celebration.