Tag Archives: production

Custom Sweaters: A Fashion Revolution

Have you ever bought what seemed like the perfect sweater, only to be disappointed by overly long sleeves? This age-old fashion woe may soon be a thing of the past. Enter the high-tech knitting machine, a new-age marvel that crafts custom sweaters right before your eyes. It might sound futuristic, but a German company has already made this vision a reality.

This innovation is part of the Online Designer project, supported by the German Federal Ministry of Economics and Energy and executed by the sportswear company’s in-house agency. Inside any Berlin pop-up store, customers can obey the revolutionizing sweater production.

Customers actively participate by designing their sweaters without undergoing body scans for a personalized experience. Satisfied customers likened it to have their custom sweaters designs online and knitted in Germany.
This venture into tailor-made sweaters signifies the company’s forward-thinking approach to store and production models, prioritizing speed, and customer preferences.

Traditional garment production takes several months, but this method takes about 2 weeks from design to arrival of the read made product. To stay competitive, the knitwear company has embraced innovation.

Here’s how it works: Customers start with a template or create a design from scratch. Color combinations can be picked and edited on a computer. When the order is sent out, the sweater is knitted and finished, then sent out for worldwide delivery.

This level of customization comes at a cost, which is well below what most people think. Between 70 and 85 Euro per sweater. Sales and mass production aren’t the focus at this stage; instead, the company values customer data and feedback, shaping the venture’s future.

Feedback not only enhances the customer experience but also addresses their demands promptly, improving production times and customer satisfaction. Their strategy is simple: offer consumers what they desire, where and when they want it, mitigating risks. The company’s chief makes a move from merely guessing what might be popular, to what is actually ordered online.

Why custom ai knitwear is the future

This is why AI knitwear will be the future

Increased efficiency: Custom AI knitwear allows for automated production, which will increase efficiency and reduce human labor costs.

Personalization: Custom AI knitwear allows for the creation of unique and personalized garments, which will appeal to consumers looking for one-of-a-kind products.

Reduced waste: With custom AI knitwear, garments are produced on-demand, reducing the need for inventory and reducing waste from unsold products.

Improved fit: Custom AI knitwear will be designed to fit an individual’s body shape, resulting in a better fit and a more comfortable garment.

Sustainability: Custom AI knitwear can be produced using sustainable materials, and the on-demand production model can reduce the environmental impact of clothing production.

Wildemasche makes your knit sweater

If you’ve ever dreamed of designing your own sweaters easily, without fussing with dyes, patterns or a sewing machine, those dreams already have come true (though you might not yet know it).

Wildemasche, the Germany-based knitting company specializing in online design and custom “from single piece to any quantity” production, is actually taking DIY to a whole new level. No “After we have raised €2 million, we will set up the process of bringing you custom clothes one fine day”, but “Design & order online now, custom sweaters are produced and shipped within 2-3 weeks with your (allover) design”.

Custom sweaters and other knitwear
Custom sweaters and other knitwear

At first glance, the website does not look like one of those chic, high-end fashion brands, and that’s exactly what they do: focusing on the production of custom knitwear. So this is definetly worth a closer look. Wildemasche lets you customize your sweater, scarf, blanket, beanie or football scarf. You can choose colors and of course change or create design and patterns.

It feels like a wonderful game, except that it’s real and you can order it, have it delivered to your front door and actually wear it. And it’s not just the customization that makes this company awesome. Products offered are scarves, sweater, blankets and beanies, all custom made from various qualities, including 100% Merino wool, organic cotton, wool blend and acrylic.

This actually does democratize fashion. Wildemasche stopped talking about it, but just did it. Everyone can order online, worldwide. For people who don’t know much about knitting, it is like a 3D-printer for clothes. Custom designing own piece gives customers a strong, individual connection with this piece of garment. It’s truly individual fashion, and fast fashion in a positive way.

And last but not least, Wildemasche stands for affordable custom fashion: sweaters are less than 70 Euro for a single piece, including your custom design.

Thank god they also did this for ugly christmas sweaters. Design yours here today.